FASHION: CALVIN KLEIN RETURNS TO SA

Label queens rejoice! International designer underwear label Calvin Klein is set to appear once again in South African stores from June.

While some stores have independently imported the propular brand’s product in the past, the announcement from the New York parent company, The Warnaco Group, Inc, represents an official return of the brand to the country after an absence of a number of years.

A full range of Calvin Klein Underwear men’s product, which includes sleepwear, will be available in selected department stores including, Edgars, Foschini, Markhams and Stuttafords, as well as leading independent South African underwear stores.

Calvin Klein Underwear’s latest massively hyped advertising campaign will also launch in South Africa in June. For the first time, the men’s Calvin Klein Underwear campaign will feature four hunky men in one campaign to promote the new Calvin Klein Underwear Global X range.

The studly talent in the campaign spans different backgrounds and nationalities and includes American actors Kellan Lutz and Mehcad Brooks, as well as two international sports stars; Spanish tennis star Fernando Verdasco, and Japanese soccer player Hidetoshi Nakata.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.