Look: Cristiano’s new 2015 underwear campaign sizzles

Arguably Portugal’s hottest man, Cristiano Ronaldo has unveiled his CR7 underwear brand’s 2015 Spring/Summer collection.

The campaign was shot by globally renowned fashion photographer Rankin as part of the Rankin x Ronaldo for CR7 Underwear series.

The striking images feature the newly-single and ever-hunky Ronaldo honing his famous physique in a gym inspired environment, while modelling key styles from the range.

“I love bright colours and underwear is a great way to experiment with different looks. The bright pink and red in the new collection and the use of bold patterns gives a distinctive look for Spring/Summer. I’m really proud of it,” said Ronaldo.

The 29-year-old football star recently ended his long-term relationship with Russian model and actress Irina Shayk. This campaign will likely remind her of what she’s now missing out on.

Along with these new images, Ronaldo also released his top 15 health and fitness tips. If you’re really interested, click here to read them…

Otherwise, check out the photos and a behind the scenes video below.