Comments on: MINDING THE GAP https://www.mambaonline.com/2011/04/20/minding-the-gap/ South Africa's leading LGBTQ news and community platform Wed, 20 Apr 2011 22:00:00 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Lunch Box Media https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11914 Tue, 30 Nov -0001 00:00:00 +0000 https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11914 This is why we exist!. Lunch Box Media’s main aim is to “educate” main stream clients and agency’s about this lucrative market.
By bringing much needed ad revenue into the gay media market, we assist in keeping these publications alive. Its tough though, but we do our best.
LBM.

]]> By: Rolando https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11915 Tue, 30 Nov -0001 00:00:00 +0000 https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11915 Interesting. This article reflects a lot of what I’ve thought about the issue in the past

]]> By: wiseowl https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11923 Tue, 30 Nov -0001 00:00:00 +0000 https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11923 Fascinating!. I have to say, Al Mackay, this is a brilliantly written article that touches all the key points, and shows at one and the same time how difficult it is and how easy it might be to target this “segment”! Well done! For my part, I so hate the obvious “pink” that is sometimes thrown at me – I’m a confident gay man who doesn’t feel the need to “mince” (metaphorically speaking) in order to belong – and yet I too like to be acknowledged (by the advertisers) for who I am …

]]> By: Comment https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11925 Tue, 30 Nov -0001 00:00:00 +0000 https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11925 In reply to Lunch Box Media.

Advertisers. @ Lunch Box Media.
I’m sure you guys are doing a great job. Had a look at your website and specifically at your client list. Which is disappointing – and not by your fault I might add. Please don’t get me wrong – I am in marketing and advertising as well and know how difficult it is to pick up new business.
I’m just wondering why some companies are not on the client list (and they should be…)
– Mercedes Benz/BMW/Audi/Alfa… (just to mention a few).
Wish these marketing directors could wake up.

]]> By: LBM https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11966 Tue, 30 Nov -0001 00:00:00 +0000 https://www.mambaonline.com/2011/04/20/minding-the-gap/#comment-11966 In reply to Comment.

Responce. HI…

LBM has approached these clients. Gay Pages seems to dominate the motoring advertisement department, as the editor has long standing relationships with the car dealerships and manufacturers….But not to worry…there are many other brands out there and LBM is on a mission to educate them (not to mention get some ad spend).
Join our Face Book or Twitter page. We always post/welcome new clients there.

Regards.
LBM *wink*

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