Provocative Perspectives: The importance of brands celebrating Pride

It’s June, which means that LinkedIn has turned into a collage of rainbows as brands and organisations adjust their logos to celebrate Pride.
As a seasoned strategist and researcher, Shaun Frazao has developed and contributed to many successful campaigns in the corporate, public and political landscape. He currently works as head of digital at Wavemaker, a WPP and GroupM agency in Johannesburg (ZA).

It’s June, which means that LinkedIn has turned into a collage of rainbows as brands and organisations adjust their logos to celebrate Pride.