A war of words has broken out after France’s Advertising Standards Authority rejected an anti-AIDS advert for being too explicit.
Activist groups have slammed the body for the move, saying that decisions on explicitness are made depending on whether adverts depict heterosexual or homosexual scenarios.
The ad shows two naked men kissing each other on a bed – although no genitals are visible – and states that four gay men discover they are HIV positive every day in France.
“These kinds of measures are not taken when the protagonists are heterosexuals. It is an insult to the gay community”, said a spokesman for Act Up Paris.