An episode of the American television series Mad Men has upset conservative groups in the US over an intimate scene involving two men.

The Parents’ Television Council has complained that the episode should have garnered a rating for mature audiences, instead of the TV-14 rating that accompanied it.

The season three premiere episode showed a scene where closeted gay character Salvatore Romano, played by the openly gay Bryan Batt, and a hotel bellhop kissed and touched each other.

Time TV critic James Poniewozik said the conservative group had not complained about the previous two series of the show which showed similar scenes between men and women.

He suggested that the fact the scene featured “a big old gay kiss, between two gay men, kissing gayly in the gay manner” was the real reason behind the attention.

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