Pop icon Madonna – known for her gym-honed body – has announced that she will be opening a luxury chain of “Hard Candy” gyms in major cities around the world.
The gyms, in partnership with her manager Guy Oseary and New Evolution Ventures (NEV), are named after her most recent album.
The first Hard Candy Fitness is described as “a beautiful and uniquely designed 30,000 square foot space” which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area.
It’s been reported that Madonna will be visiting the gym on the 29th of November for the official launch.
“Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere,” said NEV Chairman Mark Mastrov.
There are plans underway to open at least 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia.