The Material Girl is set to launch her single Give Me All Your Luvin’, featuring Nicki Minaj and M.I.A, this week, ahead of her upcoming Super Bowl performance and new album in March.
Give Me All Your Luvin’ is the first single from Madonna’s upcoming album MDNA, her 12th studio album and follow up to 2008’s Hard Candy which debuted at No. 1 in 37 countries.
The song was written by Madonna, Martin Solveig, Nicki Minaj and M.I.A, composed by Martin Solveig and Michael Tordjman and produced by Madonna and Martin Solveig.
The video for Give Me All Your Luvin’, directed by Megaforce, is football and cheerleader themed – inspired by her upcoming Super Bowl appearance.
Madonna will preview the video in an American Idol exclusive on Thursday night in the U.S. The full video for Give Me All Your Luvin’ will premiere on Madonna’s YouTube channel on February 3rd.
MDNA, recorded in New York and LA, reunites Madonna with former collaborator William Orbit (Ray of Light) who co wrote and co produced several cuts on the new album.
Other co producers include Martin Solveig, The Demolition Crew, Marco “Benny” Benassi and Alessandro “Alle” Benassi, Hardy “Indiigo” Muanza, Michael Malih and Madonna.
The Golden Globe Award winning song Masterpiece, from the Madonna directed film W.E, is also included on MDNA.
Madonna will perform, along with Nicki Minaj and M.I.A, at halftime at the Super Bowl game, America’s biggest sporting event, in Indianapolis on Sunday.
During an interview with Good Morning America, singer Elton John was asked if he had any advice for her upcoming performance.
“Make sure you lip-synch good,” he sniped, saying that he’s never seen a decent
Super Bowl half-time show.
He added: “Of course you have to play live, but I don’t think you can. In all fairness to everyone who’s done one before, you may be able to sing live but it’s really hard to play live.”
While Madonna does not lip-synch at her concerts, there is speculation that the spectacular nature of the Super Bowl half time show may lead her to do so.
John’s comments are sure to reignite the feud between the two stars.