British Olympic diving star Tom Daley has posted a cheeky nude snap of himself online to promote one of his social media platforms.

Daley, who won the bronze medal in the individual competition at the 2012 London Olympic Games, has become a huge celebrity thanks to his good looks and fun-loving attitude.

The 18-year-old has now posted a picture of himself in the buff holding a strategically placed piece of paper urging his fans to following him on the video sharing website Keek.

“Cheeky pic 😉 everyone follow me on keek! You will love it :D” wrote the young athlete alongside the picture post.

The photo has generated almost 52,000 likes and over 2,500 comments since being posted on Sunday.

Some, however, chose to comment about Daley wearing too much fake tan and one woman teased that “If you can cover it with that piece of paper, mustn’t be that long then…”

What do you think of Tom Daley’s picture? A hit or miss?

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