Gay icon and longtime LGBT supporter Betty White has announced that she’ll be turning purple for the international anti-bullying Spirit Day campaign – or at least she’ll be wearing the colour on October 17th.
Spirit Day was started in 2010 by Canadian teenager Brittany McMillan in honour of LGBT teens who committed suicide due to anti-gay bullying.
The annual event is now marked by individuals, corporations and organisations in the US and around the world, by wearing purple or using the colour in logos or profile pictures for the day.
“I’m Betty White, but this October 17th, call me Betty Purple,” the 91-year-old Hot in Cleveland star announced in a Spirit Day video for GLAAD.
The former Golden Girl will be joined by the whole cast of Hot in Cleveland to show their support for lesbian, gay, bisexual and transgender youth.
A host of other American celebrities – such as Ke$ha, Nicole ‘Snooki’ Polizzi, and openly gay basketball player Jason Collins – corporations and media outlets are expected to back the Spirit Day campaign, changing their social media profile pictures or their logos purple for the day.
Even Times Square in New York City is expected to go purple for the day.