Versace ditches Gaga for Madonna

Pop icon Madonna has replaced Lady Gaga as the face of Versace for the fashion house’s spring/summer 2015 collection.

The black and white campaign images were shot in New York City by Mert Alas and Marcus Piggott,

Commented Donatella Versace: “Madonna is one of the true icons of Versace. I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015.”

Madonna added: “It’s always exciting to be dressed head to toe in Versace and experience first-hand Donatella’s vivid imagination and passion that she has created for this collection.”

It’s not her first time as the face of Versace. The 56-year-old singer, songwriter, performer, actress and film director has previously represented Versace collections three times in the past.

The new #Versace SS15 campaign shot by #MertAndMarcus focus on @Madonna ’s unique and iconic image #MadonnaForVersace pic.twitter.com/NOi7pJAIzU

— Versace (@Versace) December 4, 2014

 

The new Versace campaign by #MertAndMarcus captures the unapologetic & timeless power of @Madonna #MadonnaForVersace pic.twitter.com/NplsYM2KmT

— Versace (@Versace) December 4, 2014

 

#Versace is proud to confirm that @Madonna is the face of its SS 2015 campaign by #MertAndMarcus. #MadonnaForVersace pic.twitter.com/HMHrQJFZ0T

— Versace (@Versace) December 4, 2014

 

@Madonna is one of the true icons of Versace and the face of its SS2015 campaign by #MertAndMarcus #MadonnaForVersace pic.twitter.com/pcCNraDFoM

— Versace (@Versace) December 4, 2014