Right-wing American groups have called for a boycott of Hallmark, the country’s largest greeting card company, after it announced it will start sell same-sex wedding cards.
The cards, featuring images such as two tuxedos next two each other, are targeted at same-sex couples who can now legally tie the knot in California and Massachusetts.
“It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokesperson Sarah Gronberg Kolell told the Associated Press.
In response, the American Family Association (AFA) has announced that it has initiated a boycott against the company.
“Ask them to stop promoting a lifestyle that is not only unhealthy, but is also illegal in 48 states,” said the AFA on its website.
“The purpose, they say, is to satisfy consumer demand. It appears that their purpose is also to push same-sex marriage.”
The group goes on to say: “American Greeting Cards, Hallmark’s competitor, does not offer same-sex marriage cards.”
Another conservative Christian group, Concerned Women for America (CWA), has also condemned the cards:
According to Wendy Wright, President of CWA , “Hallmark is jeopardizing its brand as a family-friendly company. Now parents will need to steer their kids from Hallmark’s section of the greeting card aisle and away from its previously heart-warming movies for fear that they too will push homosexual messages.”
Hallmark last year released “coming out” cards aimed at gay and lesbian customers who have come out the closet.
The new same-sex wedding cards will initially come in four designs and will be widely available in the US by the end of the year.