An NBC television boss has apologised for the way that the network covered the gold medal win by openly gay Australian diver Matthew Mitcham.

While the US network covered the personal stories of many of the leading athletes in Beijing, including their partners and families, critics claimed that it purposefully avoided showing Mitcham celebrating his win by embracing his male partner.

The coverage also did not mention the fact that he was the only openly gay athlete at the Olympic Games, a story that has received much media attention around the world.

At first the channel denied any wrong-doing: “It’s not possible to cover the entire personal story of every athlete regarding their performance. It’s just not possible to single out coverage.”

However on Wednesday, Gary Zenkel, president of NBC Olympics, admitted that the network has erred.

“We regret that we missed the opportunity to tell Matthew Mitcham’s story. We apologise for this unintentional omission,” he told the website

The 20 year old Mitcham stunned commentators when he beat out the Chinese favourite in the men’s 10 metre platform competition to earn the highest score ever earned in diving at the Olympics.

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