Sacha Baron Cohen’s flamboyantly gay alter-ego, BrÃ¼no, has graced the cover of GQ in the nude, a first for the men’s magazine.
The July 2009 “Comedy Issue” also includes photo shoot featuring the character in a number of outrageous scenarios as well as a parody Q&A advice column, where the Austrian TV reporter shares his views and offends many.
For example, the interviewer asks BrÃ¼no who he would choose between Dolce and Gabbanna, to which he responds: “Gabbana. Dolce is bald, so zere’s no hair to grab hold of.”
In another revealing question, BrÃ¼no is asked if it’s okay to “manscape down there.
He knowledgably replies that “it’s more zan okay; it is most essential. Be careful if you do it yourself, though—yesterday ich tried to self-wax mein arschenhaller und glued meinself to ze bed. Manscaping ist important, but not as crucial as getting regular anal bleaching. If BrÃ¼no didn’t get his schmutziger arschenhaller bleached twice a month, his shtinker vould resemble Dizzy Gillespie during a trumpet solo.”
Gay rights groups in the US have expressed mixed feelings about the satirical film featuring the character of BrÃ¼no, which is released in South African in July.
The filmmakers say the intention is to highlight homophobia and the audience’s prejudice, but there is concern that some might not get the satirical edge of the film.