SPEEDO SALES ON THE RISE

British retailers have reported that the sale of revealing men’s swimwear such as Speedos has risen dramatically in their stores.

According to the Telegraph, there has been a 400 percent increase in searches for Speedo-like swimwear on the shopping comparison site Ciao, while real world retailers also say that their sales have increased.

The John Lewis group said that their best selling swimwear was the super tight Houston-style Speedos, while Debenhams reported that sales of Speedos had doubled over the last year.

The growing swing from loose board shorts to tighter and more revealing swimwear among men has been attributed to its depiction in media and movies; such as actor Daniel Craig wearing tight blue La Perla trunks in the 2006 James Bond movie Casino Royale.