BEER COMPANY DENIES AD IS HOMOPHOBIC
Foster’s, the Australian brewery, has denied that its new British television advert is homophobic.
The ad shows a holidaying Brit phoning Australia to ask his mates Brad and Dan if it’s appropriate for him to apply sunscreen to his male friend.
“Only put cream where he can’t reach, between his shoulder blades, the safe zone,” they reply.
“Remember Deano, the following things are not permitted,” they add, “eye contact, scented candles, power ballads, and do not apply if he’s wearing budgie smugglers.”
The ad ends with Deano asking his friend to change his “budgie smuggler”, or Speedo, before he’ll help him out with the sunscreen.
In a statement to PinkNews.co.uk, a Foster’s spokesperson said that homophobia “would be totally unacceptable and it has no place in our business.”
He added: “Humour has the power to unite, and occasionally to divide opinion – but we sincerely hope that the vast majority of viewers will accept our best intentions to make a funny and well meaning commercial.”
Watch the ad below and tell us if you think it’s funny or homophobic.
FUNNY. I know many Aussies… that’s how they are… gay or straight!
be careful of being to sensitive. We must be careful of becoming to sensitive! part of becoming accepted is to take a joke or two. If we keep on screaming HOMOPHOBE everytime we see something remotely offensive, we run the danger of become a millitant minority. It will just give the straight community more reason to dislike or ignore us. Me and my straight friends make jokes about each other all the time, as long as we do not discriminate or reduce one another to something lower then normal, it is all good fun.
Humor. In total agreement! The ad is obviously done tongue in cheek!!!
homophobic – not funny. think about the following – why are men being targeted because they wear speedos in the 80 s it was the in thing today it is otherwise – why are the marketing companies trying to give men a complex about there dicks – they never seem to target womens lips between the legs do they – no they dont – i quote – remember deano the following things are not permitted they add eye contact scented candles etc – why are they not permitted – is it because eye contact is sexy – scented candles are romantic and lead most of the time to sex or lovemaking between gays and ballads – wake up people and smell the coffee – i mean the pink drink enjoy – gays in SA should ban all marketing products that discriminate against LGBT express your feelings – change is not happening enough in south africa – go well – ANY COMMENTS ?
comments. You take yourself faaaaaar too seriously…………!
wtf??. ……..where the faark is the homophobia? Can somebody PLEASE tell me which part of this ad is homophobic?
azayin. to answer your question – the men in the video are not lesbian – plse read the article again – maybe you will grasp it the second time around lol any comments
Funny. This is funny, We live in a world where we have both straight and gay people…. I see no intention to offend anyone. As a gay male I think it is funny that the oke who clearly feels uncomfortable with touching another man and needs guidlines…. have you seen a bunch of “straight” guys interacting lately??? hell they act more gay than gay people!!!
We need to be less sensitive…if we look hard enough we WILL find a reason to be upset in almost every situation…
Fosters ad. I cannot see any homophobia in the ad. Come on lets not get too touchy, dont forget that humour has always been a big factor in gay culture. To become so uptight that we can not stand any light humour about us is ridiculous.