US conservatives are up in arms over a promotional e-mail which features fashion designer Jenna Lyons who paints her son’s toenails pink.

The e-mail for clothing brand J.Crew’s online catalogue includes a picture of Lyons and her son sporting the pink nail polish on his toenails.

Underneath the image, Lyons is quoted as saying: “Lucky for me I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”

The feature drew condemnation from Fox News’ health columnist Dr. Keith Ablow, who commented that “This is a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity – homogenising males and females when the outcome of such ‘psychological sterilisation’ is not known”.

He adds: “…encouraging the choosing of gender identity, rather than suggesting our children become comfortable with the ones that they got at birth, can throw our species into real psychological turmoil – not to mention crowding operating rooms with procedures to grotesquely amputate body parts?”

The Culture and Media Institute’s Erin R. Brown also slated the ad in an article titled “J.Crew Pushes Transgendered Child Propaganda”.

“Not only is Beckett likely to change his favorite color as early as tomorrow, Jenna’s indulgence (or encouragement) could make life hard for the boy in the future,” Brown writes.

“J.Crew, known for its tasteful and modest clothing, apparently does not mind exploiting Beckett behind the façade of liberal, transgendered identity politics. One has to wonder what young boys in pink nail polish has to do with selling women’s clothing.”

She warns: “Propaganda pushing the celebration of gender-confused boys wanting to dress and act like girls is a growing trend, seeping into mainstream culture.”

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