A new insurance offering, specifically designed for the needs of the LGBT market in South Africa, has been launched.

The Pretoria-based Gaysure claims that it is the only financial service provider exclusively targeting the LGBT community in the country.

It offers its gay and lesbian clientele car and household insurance, business insurance, life insurance and retirement planning services.

The company is headed by the openly-gay duo of Jano Prinsloo and Nico Ras.

Ras told Mambaonline that the company “can offer clients products tailored to their requirements as well as lower premiums because LGBT people are much lower risk”.

He said that another benefit is “that they will be dealing with people who understand their lives. That makes it a lot easier”.

Rass added that the company also aims to empower the community, getting involved in projects and promoting gay rights in South Africa. “It’s only fair to put something back,” he said.

The company is backed by Quicksure, a leading short term insurance underwriting administrator in South Africa.

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