American clothing label Abercrombie & Fitch, famous for its sexy ads, has released a video promo that features two men briefly kissing.

While the company’s previous advertising has often included homoerotic elements and a host of hunky male models, the new video includes a gay kiss for the first time.

Titled Other Sports Require One Ball, the Bruce Webber-directed black and white promo focuses on men wrestling in various states of undress.

The video begins with cheeky text that reads: “Other sports require one ball. Wrestling requires two.”

In one scene a male model gently kissed another male model on the forehead after erotically wrestling in a shower.

Over the years, the label has been criticised by conservative and religious groups for its racy advertising and catalogues. The company targets consumers between the ages or 18 and 22.

Watch the clip below.

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