Matthew Terry

The Super Bowl broadcast is more than just a sporting event, it’s also a platform to debut some of America’s hottest new TV ads, and this year none could compete with the Calvin Klein underwear spot featuring scorching model Matthew Terry.

The black and white 30 second ad was the first-ever Super Bowl placement (which is notoriously expensive) for the label and was seen by over 100 million people who no-doubt gasped at Terry’s rock hard abs and searing good looks.

In fact, so impressed (and intimidated) was American Idol present Ryan Seacrest with the model’s taught body he tweeted: “Thanks Calvin Klein for making me quickly put down that 4th slice of pizza I was eating. #superbowl”

The 21-year-old Terry, it turns out, hails from Bethlehem, Pennsylvania. Speaking to Good Morning America the hunk said that he works out five times a week to maintain his work-of-art physique.

Terry also revealed that he only saw the final version of the Calvin Klein advert when it was aired last Sunday to the rest of America.

“It was so crazy… I was at my agent’s apartment in Manhattan,” Terry told “…literally, my phone would not stop going off.”

He went on to say: “When I found out I was shooting the job, I buckled down, didn’t snack on chocolate. I watched what I ate – lots of fish, chicken and veggies – and I only drank water.”

The now-instantly-famous face of Calvin Klein underwear only started modelling in 2011, when his mother submitted his photograph to a model search.

The currently single stud commented that his ideal match would have “a good sense of humour, loyalty” and would be “someone who’s trustworthy, ambitious, works hard, and is conscious about her health and stays in shape”.

And, very importantly, “I would want to know they are into me as a person and not because I am a Calvin Klein model,” he said.

Terry’s star is set to shine even brighter following news that he’ll also be the new face of the Calvin Klein Dark Obsession fragrance, launching in March.

Watch the Calvin Klein Super Bowl underwear ad below.

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