Mambaonline.com, South Africa’s stylish, leading gay lifestyle website, is launching Mambagirl.com – a sexy new online space for local girls to play in – from June 1st.
Building on the already well-established Mambaonline brand, Mambagirl.com will encourage interactivity, communication, participation and unity while supporting an exclusive, and safe, lesbian-only environment – a first for the online South African gay female community.
“Mambagirl.com is long overdue. The South African lesbian market is a highly active – but often fragmented – community that is crying out for a safe, secure and lesbian-focused environment that enhances our lifestyles and meets our wants and needs,” says Tracy Loader, Mambagirl.com Editor.
Mambagirl.com is designed to be user- and lesbian-friendly, and will feature user-generated content as well as professional writing from experienced lesbian journalists.
Following the same high-end, stylish and sexy design as her brother site, Mambagirl.com will present lesbians with relevant content focused on lesbian life and lifestyles. The portal will offer lesbian news, both local and international; lesbian art and entertainment; events; travel; lesbian sexual health; and much more.
Later in the year Mambagirl.com’s community services will expand to include an exclusive online lesbian dating service, blogs about lesbian life, and interactive forums.
The gay female population is largely untapped by marketers and underserved by media, yet is a highly appealing sector in terms of its “Pink Rand”. With often more disposable income compared to their heterosexual counterparts, gay South African women are high achievers and strong brand followers and shoppers, both online and on the high street. While this market consumes mainstream media it prefers to be addressed and acknowledged directly, a reflection of acceptance and respect.
Mambagirl.com launches with the full brand support, networking capabilities and technological backing of Mambaonline.com – South Africa’s premier lifestyle website targeted at the gay male market.
Mambaonline interacts with more than 100 000 visitors each month, 7 000 newsletter subscribers and more than 18 000 members registered to its exclusive gay men’s dating service – one of the largest in the country. Mambaonline.com is widely acknowledged as one of the most effective mediums through which to target the gay male population.
“Mambaonline.com has successfully served gay men for more than six years and it was only a matter of time before the right woman – in the form of respected copywriter and editor Tracy Loader – came along to help us extend our sector-leading brand into the lesbian market,” says Luiz DeBarros, Publisher and Editor of Mambaonline.com.
Mambagirl.com launches on June 1. Interested parties can subscribe now to the Mambagirl.com mailing list to stay up to date on upcoming events and news at www.mambagirl.com.