Portuguese football stud Cristiano Ronaldo is planning to give David Beckham a run for his money.
Ronaldo has released images and a video promoting his own underwear label, named CR7.
According to the CR7 website, the collection was developed as a collaboration between Ronaldo and New York-based designer Richard Chai and will be produced by the Danish JBS Textile Group.
The underwear is set to be launched on the 1st of November.
Not surprisingly, Ronaldo will be the face… err… body of CR7.
The 28-year-old soccer hottie has previously promoted Emporio Armani underwear and jeans in a series of steamy photoshoots.
In 2010, a British model who claimed to have slept with the sports star said that he was “intimidatingly” well-endowed.
Watch a behind the scenes video of the CR7 photoshoot below.