A Scottish craft brewery has released a new beer to protest against Russia’s anti-gay laws ahead of Friday’s opening of the Sochi Olympic Winter Games.
In a humorous post on its blog promoting the “Hello My Name is Vladimir” beer, the Aberdeenshire-based BrewDog mocked the macho image of the Russian President.
“Hello, my name is Vladimir. I am a beer for uber hetero men who ride horses while topless and carrying knives. I am a beer to mark the 2014 Winter Olympics. But I am not for gays. Love wrestling burly men on the Judo mat or fishing in your Speedos? Then this is the beer for you!” reads the blog.
The company went on to state that “the sick, twisted legislation brought about in Russia that prevents people from living their true lives is something we didn’t want to just sit back and not have an opinion on. Our core beliefs are freedom of expression, freedom of speech and a dogged (no pun intended) passion for doing what we love.”
BrewDog added: “This beer is a double IPA brewed with Limonnik berries. We heard they’re great for improving sexual performance, so we’ve sent a case to the Kremlin as we suspect there is someone there who would appreciate a little helping hand.”
The company added that it is donating 50% of the profits from the Hello My Name is Vladimir beer to charitable organisations represent oppressed minorities around the world.
BrewDog beer is available in South Africa at Makro and craft beer stores but the Vladimir edition is not yet in the country.
Brad Moore from Beverage People, who imports the brand, told Mambaonline that the Hello My Name is Vladimir beer “is a limited release but we will bring what we can get our hands on into South Africa.”