Kellogg’s has been attacked by American anti-gay conservatives for supporting Atlanta Pride.
The breakfast cereal company reportedly placed an advert in last month’s Atlanta gay Pride march guide.
The ad features a graphic of the Frosties cartoon character Tony the Tiger, with the headline, “Wear your stripes with pride.”
The text reads: “At Kellogg, we’re an evolving culture that respects and accepts employees’ sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged.”
The ad also includes a Human Rights Campaign (HRC) logo indicating that the company is one of the “best places to work” for LGBT people.
The advert was slammed by hysterical supporters of the American Family Association (AFA) on Facebook. While the ad is clearly targeting potential adult LGBT employees, many viewed it as “promoting” homosexuality to children.
“Tony the Tiger needs to be worrying about kid nutrition, not adult sex lives. This is pervy,” said a commentator.
One woman wrote, “No more Kellogs in my home!” while another added: “The rainbow belongs to God. There’s nothing to be bragging about being perverted.”
The Christian blog Now The End Begins accused Kellogg’s of “pushing the LGBT agenda.”
“It won’t be long before LGBT-themed messages and promotions begin appearing on the back of your children’s cereal boxes,” stated the site. “Since they cannot replicate, they must indoctrinate, and recruiting of children always seems to be about the best place to start.”