LGBTQ+ media in South Africa and why you should support it

LGBTQ+ owned and focused media platforms – newspapers, websites, blogs and radio and TV – are few and far between in South Africa and the continent as a whole. Those that do exist operate under challenging conditions with limited resources and a lack of support from advertisers and funders.

This is unfortunate as LGBTQ+ media can play a crucial role in promoting LGBTQ+ rights and visibility in a country and region where discrimination is still widespread. Even in South Africa, which is known for its progressive constitution, LGBTQ+ individuals still face discrimination, violence, and social stigma, which can lead to isolation and marginalisation.

LGBTQ+ media can help address these issues by providing a platform for LGBTQ+ voices to be heard and for LGBTQ+ stories to be told on our OWN platforms. This can help educate the wider population about the experiences and struggles of the community, promote greater understanding and acceptance, and challenge harmful stereotypes and prejudices.

Additionally, LGBTQ+ media can provide vital information and resources, such as health and legal services, support, and events, and help build a sense of unity and community. Finally, it is important for any vibrant democracy to have a diverse and independently owned media landscape that reflects a plethora of voices and opinions.

The value of advertising in LGBTQ+ media

Advertising in LGBTQ+ media can be highly valuable for businesses that want to reach the LGBTQ+ community. Here are a few reasons why:

Targeted Audience: Advertising in LGBTQ+ media allows businesses to reach a highly targeted audience. LGBTQ+ media outlets typically have a loyal following of readers who are interested in news and information that are relevant to their lives. By advertising in LGBTQ+ media, businesses can connect with this audience and promote their products or services to a group of consumers who are likely to be interested in what they have to offer.

Diversity and Inclusivity: Many businesses are looking for ways to demonstrate their commitment to diversity and inclusivity. By advertising in LGBTQ+ media, businesses can show that they are supportive of the LGBTQ+ community and are committed to promoting equality and acceptance. This can help build brand loyalty among consumers who value diversity and inclusivity.

Brand Recognition: Advertising in LGBTQ+ media can help businesses build brand recognition and increase their visibility among the LGBTQ+ community. This can be particularly valuable for small or niche businesses that may struggle to get noticed in more mainstream media outlets. By advertising in LGBTQ+ media, businesses can build awareness of their brand and attract new customers who are interested in their products or services.

Social Responsibility: Many businesses today are focused on their social responsibility and are looking for ways to make a positive impact on society. By advertising in LGBTQ+ media, businesses can support a media outlet that is focused on promoting equality and acceptance. This can be a way for businesses to demonstrate their commitment to social responsibility and to build a positive reputation among consumers.

LGBTQ+ media is crucial for promoting LGBTQ+ rights, visibility, and inclusion and can help to create a more tolerant and equitable society for all. But without the backing of advertisers and the community that these platforms seek to serve, the future looks bleak.

If you’re a member of the LGBTQ+ community or an ally, consider making a concerted effort to read, watch, promote and champion LGBTQ+ owned media platforms whenever possible. Your support could make all the difference.