GAYS MORE LIKELY TO OWN PETS

Seven out of ten (71%) Gay, Lesbian, Bisexual and Transgender (GLBT) adults say that they own pets, compared with 63 percent of heterosexual adults, according to the results of a new US survey.

The same survey also shows that nine in ten (90%) GLBT pet owners say their pet is a member of their family and 64 percent also add that they have bought their pet a holiday present.

The survey of 2,455 U.S. adults, (ages 18 and over), of whom more than six percent, or 158, self identified as gay, lesbian, bisexual or transgender, was conducted online between November 7 and 13, 2007, by Harris Interactive, a global market research and consulting firm, in conjunction with Witeck-Combs Communications, Inc., a strategic public relations and marketing communications firm with special expertise in the GLBT market.

“Americans have well deserved reputations as animal lovers and pet owners, and our latest findings underscore that GLBT Americans are among the most avid,” said Wesley Combs, President of Witeck-Combs Communications, Inc.

“Moreover, the holiday season reminds us of those closest to us, including our devotion to our pets. Smart marketers will recognise that gay households truly are trend-setters in animal ownership and loving care.”

The poll also reports that GLBT pet owners are somewhat more likely than heterosexuals to own a cat. Of the GLBT pet owners, 63 percent said they owned a cat compared to a little more than half (52%) of the heterosexual pet owners.

The inverse was found in dog ownership. About seven out of ten (71%) of heterosexual pet owners said they owned a dog compared to 63 percent of GLBT pet owners.

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