A deal between Lady Gaga and the second largest discount retailer in the United States has collapsed, reportedly over gay issues.
In February, Gaga was criticised for the agreement with Target to sell exclusive editions of her CDs because of the company’s past support of anti-gay politicians.
The bisexual singer insisted, however, that the chain had agreed “to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they’ve made in the past”.
She told Billboard magazine: “Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those groups.”
Now, it’s been reported that Gaga has pulled out of the deal because Target continued to fund anti-gay causes.
“Lady Gaga and Target came to a mutual decision to end their overall exclusive partnership a few weeks ago,” a representative for the singer told E! Online.
Bob Witeck, of Witeck-Combs Communications, who is said to be familiar with the details of the negotiations, hailed Gaga’s move. “Throughout this whole process, she has remained true to her audience. I think she’s a person of great integrity, and I think people will recognise that,” he said.
Target has not commented on the reported collapse of the deal with Gaga.