Mambaonline throws its weight behind GaySA Radio

South Africa’s premier online supplier of LGBTI news and lifestyle features, Mambaonline.com, is adding its voice to GaySA Radio.

Mambaonline.com is South Africa’s most regularly used and most popular gay medium, reaching more than 70,000 unique visitors every month.

Now, Mambaonline.com has announced that it’s partnering with new online LGBTI radio station, GaySA Radio, streaming live 24 hours a day/7 days a week on http://gaysaradio.ndstream.net.

The initiative gives further credibility to the fledgling GaySA Radio and offers Mambaonline.com another platform to reach an even wider audience.

All news bulletins on GaySA Radio are now presented in conjunction with Mambaonline.com. Even more exciting is the weekly Gay Agenda news, actuality and entertainment programme that will be brought to listeners by Mambaonline.com.

This vibrant show (Thursdays, 3 – 6pm) is hosted by Ian Mills and Bibi King and features interviews, news and lifestyle information directly from the Mambaonline.com website, as well as in-depth interviews and opinions that add value to the articles posted on the site.

“It makes sense for LGBTI media on complementary platforms to work and grow together,” said Luiz De Barros, Publisher of Mambaonline.com. “By harnessing our synergies we can offer better, more empowering and more relevant content to our audiences who are hungry to share their experiences and realities.”

GaySA Radio and Mambaonline.com will in future offer advertisers a joint rate card, giving them added value across both platforms. The two entities will also share branding at events and will actively work together to help and support each other.

This includes an embedded player for GaySA Radio on the Mambaonline.com website, so that people who browse the site can listen to GaySA Radio at the same time. There will also be a page on the GaySA Radio website featuring highlights from Mamabonline.com.

Hendrik Baird, Operations Manager at GaySA Radio, said: “The biggest winners are, of course, LGBTI people in South Africa and indeed the rest of Africa. We need to stand together as a community that still experiences homophobia and discrimination. The stronger our combined voice, the more we can add to the conversation.”

As GaySA Radio works towards its official launch at Pretoria LGBTI Pride on 1 October, the two brands will start working more closely together for the benefit of the community.

You can read more about the LGBTI community, news, views and more on www.mambaonline.com, while GaySA Radio streams from its website at www.gaysaradio.co.za.